Not new. Just named.
Industries grow the way organisms grow. They take in signal, metabolize it, adapt, thicken, calcify, and eventually fail. You've been working inside these phases without a map. This book is the map.
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THE CONTEXT
In 1937, economist Ronald Coase asked why firms exist. His answer: because coordination costs make markets inefficient. For 90 years, that held true. It's about to stop being true.
90
Years the old model held
→0
Coordination costs approaching zero
NOW
The transition is happening
Every organization is somewhere on the spectrum from particle to field. Most don't know where they are. Most can't see where they need to go.This book gives you the X-ray.
THE SHIFT
You felt it before you had words for it.
The promotion that should've meant more autonomy gave you more meetings instead. The "efficiency tool" that added three steps to a two-step process. The reorg that solved nothing but reset everyone's calendar.
You're not burned out. You're not bad at your job. You're feeling the floor move.
The old game ended. Nobody announced it.
For 90 years, organizations ran on connection logic: who you know, what you control, how much friction you can monetize. That physics is collapsing. The new physics rewards coordination: how fast you adapt, how freely signal flows, how quickly you can unlearn what worked yesterday.
Most organizations are still playing the old game. That's why everything feels like pushing wet cement uphill. You're operating in a system optimized for a world that no longer exists.
The shift isn't coming. You're already in it.
Understanding the Physics
The paradox: Every optimization creates a dependency
"Success doesn't cause failure. The inability to unlearn success does."
When optimization becomes prison
When connection creates chaos
Why transformation isn't linear
Seeing the Patterns
How to measure where you are
The speed of organizational change
Why good ideas get rejected
Assets you have but don't use
Case Studies
UPS: When capacity can't become connection
Amazon: Spiraling between phases
Amazon/Whole Foods: Metabolic compatibility
HP/Autonomy: Antibody rejection
What You Can Do
Recognizing when to leave
Working within constraints
Choosing feasible moves
Asking better questions
The paradigm shift from Connection to Coordination
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Two decades watching organizations calcify. Military logistics. Urban planning. Supply chain operations. The pattern is always the same: signal in, adaptation, calcification, failure.
This book names what you've been sensing. It's the map you've been missing.
Already sensing the floor shifting?
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