6
10% weight

CAPITAL INTENSITY.

Ratio of physical to digital/human capital. How much physical infrastructure anchors your organization in place?

DIGITALSCALEFREELY$0.1x CAPITAL/REVENUEVSPHYSICAL$5x CAPITAL/REVENUE

WEIGHTLESS VS ANCHORED

1510
FieldTransitionParticle

THE SCALE

SCORE 1-3

Purely Digital

Minimal physical footprint. Cloud infrastructure. Can scale or pivot without building anything. Human and digital capital dominate.

SCORE 7-10

Infrastructure-Locked

Massive physical assets. Factories, refineries, hospitals, campuses. Capital decisions made decades ago still constrain today.

WHY IT MATTERS

Physical capital creates inertia.When you've invested billions in refineries, you don't pivot to solar. When you've built a hospital, you don't switch to telemedicine. Capital intensity determines how fast you can change direction.

THE SUNK COST PRISON

High capital intensity creates powerful incentives to protect existing investments, even when they're becoming obsolete. Executives are measured on returns from capital already deployed, not on adaptation to new realities. This creates structural resistance to transformation.

0.1x

Capital/revenue ratio for software companies

3-5x

Capital/revenue ratio for oil refiners

EXAMPLES

LOW INTENSITY (Score 1-3)

Notion

Purely digital. Server costs are the main infrastructure.

1.5
Stripe

Software layer on financial rails. No physical footprint.

1.5

HIGH INTENSITY (Score 7-10)

Phillips 66

Refineries, pipelines, storage. Billions in physical assets.

6.4
Exxon Mobil

Multi-decade asset commitments. Infrastructure that spans continents.

6.8

DIAGNOSTIC QUESTIONS

1How much physical infrastructure is required to operate?
2Can the business scale without proportional capital investment?
3What's the ratio of digital to physical assets?
4How long do major investments take to pay back?
5What's the exit cost if you need to change direction?