GO/NO-GO on your product launch, service offering, or upgrade. 72 hours to decide: ship it or kill it. Stop burning capital on maybe.
Measures how long go-to-market decisions take. Particle state means products sit in review cycles while competitors ship.
Measures capital required to go to market. Evaluates whether the investment makes sense before you burn resources on maybe.
Market & Capital Assessment
Define the product/service/upgrade. Map target market. Calculate capital requirements. Identify what evidence exists.
Evidence vs Investment Analysis
Does the evidence justify the capital? Competitive landscape. Time-to-market. First customer viability.
GO/NO-GO Verdict
Ship it or kill it. If GO: launch plan with milestones. If NO-GO: clear rationale and capital saved.
Should we build this? Will the market pay? How much capital to commit?
Should we offer this? Can we deliver? What's the minimum viable investment?
Should we ship this version? Pivot direction? Invest more or cut losses?